As I Am
Coconut CoWash Cleansing Conditioner
"The co-wash that convinced sceptics. Genuinely cleanses while adding moisture, not just moving dirt around. Best for medium to coarse textures."
Hair Compatibility
Curl Pattern
Strand Thickness
Porosity
Performance
- Hold Level
- No Hold
- Weight
- Medium
- Finish
- Soft, No Cast
- Buildup Risk
- Medium
What's Inside
Coconut Oil
Deep moisture and natural cleansing
Tangerine Extract
Gentle cleansing with vitamin C
Saw Palmetto Extract
DHT blocker, promotes healthy scalp
Phytosterols
Strengthens hair without protein
View Full Ingredients List
Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camellia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride, Limonene, Glycerin, Caprylic/Capric Triglyceride
Analyze these ingredients with our Ingredient Checker tool.
How to Use
Best as: Cleanser
Overview
The As I Am Coconut CoWash broke through co-wash scepticism for many in the curly community. Unlike some co-washes that simply coat the hair, this one genuinely cleanses while imparting serious moisture. It’s become a staple for those with dry, thirsty curls who find traditional shampoos too stripping.
Key Ingredients Breakdown
- Coconut Oil - The star ingredient provides deep moisture while having natural cleansing properties. Creates that soft, conditioned feeling without leaving residue.
- Tangerine Extract - Contains natural surfactants and vitamin C for gentle cleansing without the harsh effects of sulfates.
- Saw Palmetto Extract - A DHT blocker that supports healthy scalp and hair growth.
- Phytosterols - Plant-derived compounds that strengthen hair structure without the stiffness of protein.
What We Love
- Actually cleanses - Removes product buildup and dirt effectively
- Incredible moisture - Leaves hair soft and hydrated, not stripped
- Budget-friendly - Excellent value at under £12
- Easy to find - Available at Superdrug, Boots, and online
- Protein-free - Safe for protein-sensitive hair
- Pleasant scent - Coconut with citrus notes, not overwhelming
What Could Be Better
- Not for fine hair - Can be too heavy and cause flatness
- Requires occasional clarifying - Build up can occur over time
- Not for oily scalps - Won’t provide enough cleansing power
- Thick consistency - Need to be thorough when rinsing
How to Use
Standard Co-Wash
- Wet hair thoroughly in the shower
- Apply a generous amount to the scalp first
- Massage firmly with fingertips (not nails) for 1-2 minutes
- Work remaining product through lengths
- Rinse thoroughly - really get in there
- Follow with regular conditioner if needed
Tips for Best Results
- Use a scalp brush or massager for better cleansing
- Section hair for more thorough application
- Clarify with a sulfate-free shampoo every 2-4 weeks to prevent buildup
The Verdict
At around £11, the As I Am Coconut CoWash offers exceptional value for a product that genuinely works. It’s converted many co-wash sceptics and remains a top recommendation for those with medium to coarse, dry hair. Just remember to clarify occasionally and ensure you’re rinsing thoroughly.
Our Rating: 4/5