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Curls Guide
Hold Me Softly Style Balm by Curlsmith
gel
CG Friendly
Protein Free
Silicone Free
Vegan
Cruelty Free

Curlsmith

Hold Me Softly Style Balm

"The anti-crunch styler for wavies. Provides soft definition without any cast, perfect for those who hate touching crunchy hair."

Best for:
Wavies who hate gel crunch Fine hair needing soft hold Those wanting touchable curls immediately Low-porosity hair that resists heavier products
Avoid if:
You need strong hold for humidity Tighter curl patterns needing more structure You prefer a cast to scrunch out

Hair Compatibility

Curl Pattern

2A 2B 2C 3A 3B 3C

Strand Thickness

fine
medium

Porosity

low
medium

Performance

Definition 4/5
Hold 2/5
Shine 4/5
Crunch Potential 1/5
Buildup Risk 1/5
Hold Level
Light Hold
Weight
Light
Finish
Soft, No Cast
Buildup Risk
Low

What's Inside

Shea Butter

Rich moisture and frizz control

Avocado Oil

Penetrating nourishment for dry hair

Flaxseed Extract

Light hold with natural slip

Vitamin E

Antioxidant protection and shine

CG Friendly
Protein Free
Silicone Free
Sulfate Free
View Full Ingredients List

Water (Aqua), Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Hydroxypropyl Starch Phosphate, PPG-3 Benzyl Ether Myristate, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Carapa Guaianensis Seed Oil, Aloe Barbadensis Leaf Juice, Ocimum Basilicum (Basil) Leaf Extract, Olea Europaea (Olive) Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Piper Nigrum (Black Pepper) Seed Extract, Prunus Armeniaca (Apricot) Kernel Oil, Persea Gratissima (Avocado) Oil, Selaginella Lepidophylla Extract, Cetrimonium Chloride, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ceteareth-20, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum), Citrus Limon (Lemon) Peel Oil, Limonene, Linalool, Pinene, Tetramethyl Acetyloctahydronaphthalenes

Analyze these ingredients with our Ingredient Checker tool.

How to Use

Best as: Styler

Pairs Well With

Alternatives to Consider

Overview

Curlsmith Hold Me Softly Style Balm is designed for the crunch-averse. If you’ve avoided gels because you hate that stiff, crunchy feeling, this balm offers an alternative—soft definition with no cast whatsoever. It’s particularly suited to wavy hair and fine curls that need gentle structure without weight.

Key Ingredients Breakdown

  • Shea Butter - Provides rich moisture that seals the cuticle and fights frizz.
  • Avocado Oil - One of the few oils that penetrates the hair shaft for internal nourishment.
  • Flaxseed Extract - Natural hold agent that provides structure without stiffness.
  • Vitamin E - Adds shine and protects against environmental damage.

What We Love

  1. Zero crunch - Touchable curls right from the start
  2. Soft definition - Holds shape without stiffness
  3. Protein-free - Safe for protein-sensitive hair
  4. Moisturising - Great for dry or damaged hair
  5. Pleasant texture - Creamy but not heavy
  6. Works for low-porosity hair - Absorbs without sitting on top

What Could Be Better

  1. Light hold only - Won’t survive high humidity
  2. Not for tight curls - Designed more for waves
  3. Can feel heavy if over-applied - Less is more
  4. No cast - Some prefer the defined results from scrunching out a cast

How to Use

On Wet Hair

  1. Apply to soaking wet hair in sections
  2. Use praying hands to distribute
  3. Scrunch gently to encourage clumping
  4. Diffuse or air dry—no need to scrunch out a cast

Layered with Gel

For more hold, apply the balm first, then a light gel on top. The balm adds moisture, the gel adds structure.

Pro Tip

This works beautifully as a second-day refresher applied to dry hair. Warm a tiny amount between palms and smooth over frizzy sections.

The Verdict

Curlsmith Hold Me Softly Style Balm sits at a mid-range price and delivers exactly what the name promises—soft hold. It’s a niche product for a specific audience: those who want definition without any hint of crunch. Wavies and fine-haired curlies who’ve struggled with traditional gels should give this a try.

Our Rating: 4.5/5