OUAI
Detox Shampoo
"Premium clarifying shampoo with chelating agents. Contains apple cider vinegar and keratin for a luxurious detox experience. Not CG-friendly due to keratin."
Hair Compatibility
Curl Pattern
Strand Thickness
Porosity
Performance
- Hold Level
- No Hold
- Weight
- Very Light
- Finish
- Soft, No Cast
- Buildup Risk
- Low
What's Inside
Apple Cider Vinegar
Exfoliates and removes buildup whilst balancing pH
Hydrolyzed Keratin
Softens, smooths frizz, and adds shine
Tetrasodium EDTA
Chelating agent for hard water minerals
Disodium EDTA
Additional chelating for mineral removal
View Full Ingredients List
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide MIPA, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, PEG-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium EDTA, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, CI 14700 (Red 4), CI 19140 (Yellow 5), CI 61570 (Green 5)
Analyze these ingredients with our Ingredient Checker tool.
How to Use
Best as: Cleanser
Alternatives to Consider
Overview
OUAI Detox Shampoo is a premium clarifying shampoo that combines apple cider vinegar with chelating agents to remove both product buildup and hard water minerals. The addition of hydrolyzed keratin helps soften and add shine, making it a more conditioning option than typical clarifying shampoos.
Key Ingredients Breakdown
- Apple Cider Vinegar (Vinegar) - Helps exfoliate and remove flakes, residue, and buildup whilst keeping hair healthy and shiny.
- Hydrolyzed Keratin - Helps soften, smooth frizz, and adds shine to counteract potential drying from clarifying.
- Tetrasodium EDTA & Disodium EDTA - Dual chelating agents that bind to and remove hard water minerals like calcium and magnesium.
- Trisodium Ethylenediamine Disuccinate - Additional chelating power for comprehensive mineral removal.
What We Love
- Dual action - Clarifies product buildup AND chelates hard water minerals
- Premium experience - Beautiful fragrance and luxurious feel
- Keratin-enriched - Helps prevent the dryness typical of clarifying shampoos
- Sulfate-free - Free from SLS and SLES
- Clean beauty - Free from parabens, phthalates, and formaldehyde
What Could Be Better
- Contains protein - Not suitable for protein-sensitive hair
- Not CG-friendly - The keratin makes it unsuitable for strict CGM
- Premium price point - One of the more expensive options
- Contains fragrance - Strong signature scent may not suit everyone
How to Use
Weekly Clarifying
- Wet hair thoroughly
- Apply generously to scalp and work through lengths
- Massage for 2-3 minutes
- Rinse thoroughly
- Follow with conditioner or deep conditioner
For Hard Water Areas
Use weekly to prevent mineral buildup, or every 2-3 washes for very hard water.
The Verdict
OUAI Detox Shampoo is a premium option for those who want effective clarifying and chelating in a luxurious formula. The addition of keratin makes it less drying than typical clarifying shampoos, though this means it’s not suitable for protein-sensitive hair or those following strict CGM. If you can use protein and want a premium experience, this is an excellent choice.
Our Rating: 4/5